THE DIAMOND SELECTION

The 5th C

Confidence

You’ll find different meanings for the 5th C, it’s not an industry standard but an important one. We believe that it’s the confidence you gain by looking at a variety of diamonds and understanding the grades attached to each one. It’s important that you have confidence in the jeweler you’re working with, are they teaching you or selling you? At Gemsetter & Company there is nothing more important to us than your trust. With over 50 years combined experience, we have the knowledge, resources, and talent to help you understand the diamond buying process and make a beautiful, informed decision.