Diamond Experience

No other purchase you make will compare to that of buying a diamond for the one you love. Many diamonds carry the same quality grade, yet when viewed side by side, only one diamond will capture your heart. Nature has created each diamond to be unique, and comparing grading certificates over the internet is not the way to select your special stone. At Gemsetter & Company we take great pride in our ability the shop the diamond world for you, By accessing our network of diamond dealers, we can assure you, not only a great selection, but a superb value.


Diamond Selection

The 4 C’s

Because diamonds are so precious and rare, Gemsetter & Company wants to make certain that our criteria of comparison are exact. That is why you as a consumer will want to be familiar with the 4 C’s of the diamond industry, Cut, Color, Clarity, and Carat.

The true beauty of a diamond can never be seen until it is properly cut and faceted. The angle between any two facets must be accurate to within very small tolerances to bring out the full fire and brilliance. Symmetry and polish are also critical to the sparkle in a diamond. Cut also refers to the shape of a diamond, whether it is round, princess, or a variety of other shapes, each has its own unique set of characteristics.

This refers to the body color or interior color, of the diamond, not the surface rainbow of reflected light. That is why color is graded by looking through the side of the diamond, rather than the top. Other than the diamond size this is probably the most noticeable feature of a diamond and care should be taken to select a stone that shows little or no yellow.

The clarity grade is an assessment of the degree to which the diamond is free of inclusions and impurities – often referred to as, feathers, included crystals, clouds, or carbon spots. In most cases, magnification is required to see the placement and degree of any inclusions. We’ll be happy to teach you how to use a 10X loupe (the jeweler’s eyepiece) and explain the differences.

Each diamond is accurately measured by carat weight. 100 points equals one carat, therefore 50 points equal exactly one-half carat. It is important to note that due to the rarity of larger diamonds, as the diamond size gets larger, the price per carat increases at a much greater rate. For example, a one carat diamond of equal quality to a one-half carat diamond will cost three of four times as much, rather than twice as much.

The 5th C

You’ll find different meanings for the 5th C, it’s not an industry standard but an important one. We believe that it’s the confidence you gain by looking at a variety of diamonds and understanding the grades attached to each one. It’s important that you have confidence in the jeweler you’re working with, are they teaching you or selling you? At Gemsetter & Company there is nothing more important to us than your trust. With over 50 years combined experience, we have the knowledge, resources, and talent to help you understand the diamond buying process and make a beautiful, informed decision.